Elements to consider:
1.3.2. Conduct the survey
a) Encourage participation
During the interview:
- Encourage the person interviewed to talk at least 50% of the interview time.
- Avoid taking a dominant role. It is said that “the one who listens is the one in control of the conversation”.
- Create a trustful and friendly environment.
- Once you observe the stakeholder has started to feel comfortable, begin the survey.
b) Validate the hypothesis
Validate your hypothesis regarding the potential problems related to metrology.
During the interview for the validation:
- Adapt the questions using the vocabulary used by the interviewees (strategic, tactical or technical/operative).
- Keep asking until you get the answer you need to have a general overview.
- If you think it is necessary to ask more questions apart from the survey form, please, do it.
c) Create synergies
Take a moderator role in order to help the creation of synergy.
Integrating the knowledge and experience of the participants in the interview could create amazing synergy.
We talk about synergy when the integration of the knowledge of all participants and the new knowledge obtained is more than the sum of individual contributions. It means 1+1 > 2.
d) Be aware of explicit and tacit needs
Keep your ears open as to detect any possible opportunity that may be implied in the
conversation. There may be explicit needs but there may be also tacit ones.
Listening in an active way implies the ability to detect needs and problems even if these are not clearly mentioned (tacit ones).
An explicit need is the one that is stated directly by the stakeholder.
After finalizing the survey, develop a final report with the following information:
|Suggested content||Expected information|
|Introduction||Background information on the interview/project.|
|Performance data||Dates, stakeholders, place and participants.|
|Results||Develop an executive summary of the survey results.
Besides presenting an executive summary of the surveys, add the information that arose from the confirmation of the hypothesis performed during the planning stage.
- Characteristics of the stakeholder.
- Characteristics of the implemented quality systems.
- Role of metrology in the stakeholder.
- Impact or consequences of the inadequate measurements or lack of metrological assurance practices.
- Main variables associated with the product.
- Needs identified and prioritized.
|Proposals||Develop proposals on how the NMI can help the user or the sector.|